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THE ECONOMIC BACKGROUND
It's easy to
feel that with everything that's gone on over the last 12-18 months, major
marketing activities are harder than ever to justify, let alone implement.
But while it's tempting to want to just sit on your hands, you know that
in reality that is not a real option. The web site
that looked so good and cutting-edge only last January is starting to
look just a little tired, and it's not quite getting the results you hoped
for. You fear the competition might be gaining an edge, but those days
of five-figure budgets belong to yesterday. Welcome
to 'e-Pak'. That's it. Sounds simple? It is. The e-Pak
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